Samuel Muhirwa is Co-founder and CEO of BufCoffee Ltd. He comes from a family of farmers, producers and traders of coffee. He is passionate about improving the quality of the coffee markets in Asia, Europe and America so he can help local coffee farmers in Rwanda improve their incomes and livelihoods. Sam sits on the of the Board of Directors of the Rwanda Small Holder Specialty Coffee Company (RWASHOSCCO Ltd) which is a farmer-owned marketing, exporting and roasting company that also provides key services to smallholder coffee cooperatives. All profits made from this company are distributed back to the farmers.